Top Beauty Influencers to Follow in 2019
In 2019 there are more beauty influencers than it’s possible to keep track of. These influencers serve as inspiration and a source of knowledge when it comes to learning more about beauty. Knowing just who to follow can be overwhelming, so we’ve created a list of our favorites to help you identify which influencers are putting out the best content in 2019.
Jenny Welbourn
Jenny Welbourn is a trendy YouTube beauty influencer who focuses on sustainable and ethical fashion, beauty brands, and veganism. All of her YouTube content includes her best beauty, fashion, and lifestyle tips, as well as thrift hauls, look books, and vegan recipes. Her emphasis on sustainability and veganism are in line with the top trends of 2019.
- Location: New York City, USA
- Current YouTube Subscribers: almost 224,000 followers
- Time on YouTube: Nine years as of October 2019
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video:
In this video, Welbourn shares the way she styles her thrifted finds during the summertime.
Jenny Mustard
Jenny Mustard is easily one of the trendiest YouTubers out there. She is adored for her minimalistic and futuristic yet classic fashion and lifestyle. Like Welbourn, Mustard is vegan and shares her favorite recipes and favorite ethical lifestyle, makeup, and fashion brands on her social channels. Unlike Welborn, Mustard is a passionate minimalist. She has practiced minimalism for a decade so she creates a lot of minimalism related content. She has also experimented wildly with her looks over the years, from bleached eyebrows to fun haircuts and more.
- Location: London, England
- Current YouTube Subscribers: almost 373,000 subscribers
- Time on YouTube: five years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video:
In this video, Mustard shares her tips and tricks to keeping a minimalistic yet stylish wardrobe.
Jenn Im
Jenn Im began her channel, originally named Clothes Encounters, almost ten years ago with one of her friends. She’s now the sole star of the channel, owns her own fashion clothing line called Eggie, and works with well-known beauty brands like Clinique. Fans love her look books, “monthly favorites” product recommendations, and makeup tutorials. Im is Korean American and regularly shares Korean skincare routines and beauty tips and tricks she’s picked up from the women in her family. Korean skincare is extremely popular these days, so she is a great YouTuber to add to your list of follows.
- Location: Los Angeles, CA
- Current YouTube Subscribers: 2.4 million
- Time on YouTube: nine years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Videos:
A very fun “Get Ready with Me” video in which Jenn creates an electric blue and glittery makeup look.
In this video Jenn discusses Korean beauty products. Although it is two years old, the video touches on products that remain on trend in 2019.
Ashley “Best Dressed”
Ashley’s YouTube Channel sums up her vibe well: “Fashion, thrifting, and other misadventures of a college student clinging to her glory days when she won best dressed senior superlative. All served with a spicy side of dry humor.”
Ashley’s YouTube channel is extremely enjoyable to watch. Because fashion is her passion, she does fashion-related videos on thrift flips, look books, closet essentials, thrift hauls, and more. Although Ashley doesn’t focus on hair and makeup as much as the other influencers on this list, she’s great to follow because of her amazing style.
- Location: Los Angeles, USA
- Current YouTube Subscribers: 2 million
- Time on YouTube: four years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
Ashley goes through her outfits of the week while serving up some fashion tips to “oomph” up your everyday looks.
Nikkie de Jager
This Dutch makeup artist and YouTube beauty vlogger is all about experimenting with makeup while having fun. She’s done funky makeup looks including Bob Ross and Bratz dolls-inspired makeup. The makeup artist also has a star-studded client list—she’s done Kim Kardashian West, Nicole Richie, and Kat von D’s makeup. Nikkie is one of the top-followed beauty influencers on YouTube.
- Location: Amsterdam, Netherlands
- Current YouTube Subscribers: 12.2 million
- Time on YouTube: 11 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
In this video, you can watch Nikkie do the Bratz dolls makeup challenge.
Kandee Johnson
Kandee Johnson’s YouTube channel is full of her crazy and playful makeup looks. Some of them include insane transformations (Johnson turned herself into Hilary Clinton and Donald Trump, and also turned Kim Kardashian West into Princess Jasmine), trying out magnetic eyelashes, and costume makeup looks.
- Location: Los Angeles, USA
- Current YouTube Subscribers: 3.9 million
- Time on YouTube: 10 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
In this video, Johnson turns Kim Kardashian West into Princess Jasmine.
Jackie Wyers
Jackie Wyers’ videos and are full of makeup looks you’ll fall in love with. She draws inspiration from films, specific time periods, and vintage beauty icons. She has makeup and hair tutorials on Sharon Tate, Sophie (Amanda Seyfried) from Mamma Mia, Elizabeth Bennet (Keira Knightley) from Pride & Prejudice, Brooke Shields in The Blue Lagoon, Rose Dawson (Kate Winslet) in Titanic, and more.
- Location: Canada
- Current YouTube Subscribers: 726,000
- Time on YouTube: seven years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Videos:
This video is of Wyers doing Rose Dawson’s hairstyles from the film Titanic.
In this video, Wyers performs a makeup tutorial on Margot Robbie’s look as Sharon Tate in Once Upon a Time in Hollywood. Wyers uses a lot of affordable drugstore makeup products for her looks.
Dulce Candy
Dulce Candy is a Latina makeup artist and beauty YouTuber who reviews the newest makeup and beauty products, shares her makeup and skincare tips, and sometimes does makeup tutorials in Spanish for her Spanish speaking subscribers.
- Location: Los Angeles, USA
- YouTube Subscribers: 2.2 million
- Time on YouTube: 11 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
In this video, Dulce Candy reviews MAC Makeup’s Selena (Quintanilla-Perez) collection. It shows Dulce Candy’s personality, her Latina side, and highlights what her channel is about.
Nicole Guerriero
Nicole Guerriero is a popular makeup artist and beauty guru on YouTube. She does a lot of holiday-themed makeup looks, product reviews, and experiments with makeup in an artistic way. She also shares fashion, skincare, and lifestyle tips on her channel.
- Location: Los Angeles, USA
- Current YouTube Subscribers: 2.8 million
- Time on YouTube: 13 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video:
Watch as Guerriero shares her Halloween-inspired skull makeup look.
Orion Carloto
Orion Carloto is a published poet and beauty influencer on YouTube. Though she doesn’t post a ton of content on YouTube, her followers can keep up with her on her Instagram where she shares her favorite beauty and fashion products. Her videos are very artsy, and she’s inspired by Parisian looks and French beauty.
- Location: Los Angeles, USA
- Current YouTube Subscribers: 321,000
- Time on YouTube: 8 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
Sure, Orion has basic makeup tutorials and skincare routines on her channel, but this video shows her appreciation for artistic looks. It’s a wonderful take on a night-out routine.
Violette Serrat
Violet Serrat is a Parisian makeup artist and Estee Lauder’s beauty director. She focuses on doing simple makeup looks with few products and easy-to-follow steps. The makeup artist also enjoys working with her fingers instead of makeup brushes and her lovely French accent makes watching her videos a treat.
- Location: Paris, France
- Current YouTube Subscribers: 261,000
- Time on YouTube: four years
- Social Media Accounts: Instagram, YouTube: Her channel has been removed, but you can still see her videos by searching for them.
Must-Watch YouTube Video:
In this video, Serrat demonstrates how to apply a 70s disco-inspired look in short and simple steps while giving tips and advice on beauty.
Lisa Eldridge
Eldridge is a makeup artist who has worked with many a-list celebrities, magazines, and brands. Eldridge does makeup looks on models and on herself on her YouTube channel. She also shares her beauty tips and tricks and reviews products. She does a lot of vintage inspired looks. Fan favorites include her Titanic, late 1970s, and 1920s makeup looks.
- Location: London, England
- Current YouTube Subscribers: 1.9 million
- Time on YouTube: 11 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
If you’re a sucker for anything 1920's and/or The Great Gatsby related, you’ll love Eldridge’s 1920's inspired makeup look. It’s theatrical, yet elegant.
Alexa Chung
Though she doesn’t have a massive YouTube following, Chung is one of the fashion industry’s favorite IT girls. The British model, television presenter, writer, and fashion designer works with Vogue magazine and shares her favorite beauty tips as well as other lifestyle-related content on her channel.
- Location: London, England
- Current YouTube Subscribers: 135,000
- Time on YouTube: one year
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
Chung invites one of her favorite makeup artists (Lisa Eldridge) on her channel and plays with an 80s makeup look.
Patrick Starrr
Starrr is an extremely popular makeup artist on YouTube. He has worked with many celebrities, campaigns, and companies including MAC Makeup. He’s done a lot of drag looks, makeup challenges, and celebrity looks on his channel.
- Location: Orlando, Florida
- Current YouTube Subscribers: 4.4 million
- Time on YouTube: six years
- Social Media Account: Instagram, YouTube
Must-Watch YouTube Video
Starrr regularly creates zany and wacky makeup looks on his YouTube channel, but this alien look is one of his best.
Wayne Goss
This English makeup artist discusses the beauty techniques he uses on himself and his clients on his YouTube channel.
- Location: London, England
- Current YouTube Subscribers: 3.6 million
- Time on YouTube: 11 years
- Social Media Accounts: Instagram, YouTube
Must-Watch YouTube Video
Watch as Goss shares his eye makeup tips for bigger eyes.